What is Brand A.Q.™?

cg design house and Ink Stain, inc. have teamed up to develop a comprehensive system
to discover and analyze disparities between sales and marketing efforts and uncover inefficiencies that lead to revenue loss within established companies – a change agent for business improvement through better market access.

Brand A.Q. is a simple analytic tool, designed to pinpoint brand access pains and generate an overall score in three key areas: sales infrastructure , core messaging and marketing. Your A.Q. score reflects how integrated or disparate your current strategies
and methods of implementation are, how accessible your message, products and services are to your intended audience, and how well your sales efforts are being supported by focused, thoughtful, integrated strategies and marketing tools.

It’s complex, but is not a complicated process. First, we want to chat and find out if
Brand A.Q. is a good fit for you. We think almost every business could benefit from better integrated sales and marketing, but we also understand that not every business is ready
to make the leap into more effective practices, increased revenues and culture change — yet. Once you determine you’re ready, the next steps look something like this:

the interview.

A conversation about how you’re currently operating in the world of sales and marketing infrastructure.

A point-based series of targeted questions to identify disparities, areas of success, and generate your overall A.Q. score.

the evaluation.

With answers to our questions and your score in hand, we conduct an in-depth evaluation of each area which allows us to pinpoint where your efforts are working and where they fall flat, and report back to you our detailed findings.

the strategy.

The final report provides the foundation for us to develop a comprehensive strategy for your business with the goal of integrating your sales and marketing infrastructure, finding areas of cost savings and increasing revenues.

Brand a.q.™